Monday, July 28, 2008

Results are in!



I would like to first thank everyone who took my online survey! I put a lot of effort into designing the survey so it would give us a better understanding about what is going on within the fraternity. After viewing the results, I am pleased to see that everyone filled them out so thoroughly. As the multimedia chair, Iam looking at the responses that relate to why everyone joined the fraternity. This will help serve as a guide to design advertisments for rush week. What were the results for "reasons for joining DSP" you ask?

1. Meet new people

2. Involement at CSU

3. Increase professionalism

4. Network within Rockwell


These reasons probably don't come as a suprise to many of you. However, it is important that we could actually confirm this with hard data and can be absolutely sure about the importance of each. Resume building was the fifth ranked reason. I think when I include that in advertisments I will change it to a "developing your skill set". The reason for this is becuase I believe that people who join only for resume reasons, just do it to have it on resume and don't stick around for too long. So, I think this approach could appeal to bettering yourself professional without having to say "resume" and is more focused on actaully particpation and ivolvement in DSP. I will include all of these and a few niche advertisments to hit a more targeted demographic. Now comes the fun part, taking these motivations and trying to brainstorm creative and eye-catching advertisments!




By Matt Santomarco #576



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